Creative Memories didn't just join the scrapbooking industry; we started it. Since 1987, we've been the heartbeat of memory-keeping, helping millions of people turn fleeting moments into lasting legacies. Today, we are a global community of dreamers, crafters, and entrepreneurs. Based in Sauk Rapids, Minnesota, our team supports a vibrant network of customers and over 20,000 Independent Advisors across the U.S., Canada, Australia.

We are more than a company; we are a movement dedicated to the idea that everyone can craft.

A Legacy of Quality, A Future of Storytelling

While our roots go back 35 years, the Creative Memories of today is built for the modern era. In 2014, we began a new chapter, blending our world-class archival standards with a reinvented e-commerce and direct-selling model designed for today's creators.

We provide the high-vibe energy and premium tools you need to eternalize your past, craft your present, and manifest your future.

The Minds Behind the Memories

Inspired by the passion of our community, our leadership team is dedicated to championing the craft and the people behind it.

Alison Dutton, CEO, leads Creative Memories with a vision that balances our rich heritage with bold innovation. She is committed to ensuring that CM remains the ultimate platform for self-expression, empowering our Advisors to grow their businesses while helping customers find the transformational joy of memory-keeping.